Performance of Top 5 Educational Games Apps in South Africa, Q2 2021

In Q2 2021, the top educational games on a unified platform in South Africa displayed diverse trends in weekly downloads, revenue, and active users, according to Sensor Tower data.

Reading Eggs - Learn to Read from Blake eLearning saw a steady increase in weekly revenue, peaking at approximately $5.9K in mid-June. Weekly downloads showed a mixed trend, with a high of 4.3K in early April and a low of 3.1K by the end of June. Weekly active users fluctuated, starting at 28.3K at the end of March and ending around 30K in late June.

Lingokids - Play and Learn by Monkimun Inc experienced significant weekly revenue growth, reaching $4.3K in the final week of June. Downloads also varied, peaking at 5.3K in late March and dropping to a low of 2.3K in mid-June before rebounding to 4.7K by the end of the quarter. Active users peaked at 9.5K in late March and saw a dip to around 6.3K in mid-June, ending at 8.1K in late June.

Speech Blubs: Language Therapy from Blub Blub Inc. had fluctuating revenue, peaking at $1.9K in late April and experiencing lows around $647 in mid-June. Downloads saw a high of 5.4K in late March but dropped significantly to 285 by the end of June. Active users followed a similar trend, starting at 6.7K in late March and decreasing to 781 by the end of June.

HOMER: Fun Learning For Kids from Homer showed relatively stable weekly revenue, peaking at $1.8K in late April. Downloads were minimal early in the quarter but saw a significant increase to 330 in mid-June. Active users remained steady, starting at 958 in late March and ending around 610 in late June.

KidloLand Toddler & Kids Games by IDZ Digital Private Limited experienced a peak weekly revenue of $1K in early June. Downloads were relatively stable, with a notable increase to 394 in late June. Active users saw a slight increase, starting at 815 in late March and climbing to 867 by the end of June.

For more in-depth insights, visit Sensor Tower.